Umami

Umami is a privacy-focused analytics tool that gives you pageviews, referrers, device info, and custom events without cookies or personal data collection. GDPR compliant by design.

Umami is the anti-Google Analytics. One script tag, no cookie banner needed, no personal data stored. The dashboard is clean and fast. It tracks what matters (pageviews, sessions, bounce rate, referrers, UTM parameters, custom events) without the bloat of GA4's 47 report types you'll never use, and growing fast. This has real momentum.

Self-host for free or use Umami Cloud starting at $0 (10k events/mo) up to $49/mo (1M events/mo). Solo developers and small teams: self-host on any $5 VPS with Docker. Takes 10 minutes. You get everything the paid tier offers. Medium teams might prefer Umami Cloud to skip ops. If you're tracking more than 1M events/mo, it's $49/mo or self-host.

The catch: no conversion funnels, no A/B testing, no advanced segmentation. If you need marketing analytics depth, Umami is too simple. It's analytics for developers who want to know "is anyone using this," not for marketing teams optimizing campaigns.