
Mailtrain
Self-hosted newsletter app
The Lens
Mailtrain is a self-hosted newsletter platform that handles subscriber management, campaign creation, automation, and analytics without per-subscriber fees. You install it on your own server, connect it to an SMTP service (Amazon SES, Postmark, your own mail server), and manage subscribers, campaigns, and automations from a web UI.
It handles list management, segmentation, A/B testing, templates, and basic automation triggers. The UI is functional, not beautiful, but it gets the job done. Import/export subscribers via CSV, track opens and clicks, manage bounces.
Version 2 added a drag-and-drop template editor and better automation workflows. It uses MySQL/MariaDB for storage and can handle large lists (100K+ subscribers) with proper infrastructure.
The catch: development has slowed significantly; commits are sporadic and the community is small. The setup isn't trivial: you need Node.js, MySQL, Redis, and an SMTP relay, plus DNS records for DKIM/SPF. If something breaks, you're debugging it yourself. And the UI feels dated compared to modern alternatives. Listmonk has largely overtaken Mailtrain as the go-to self-hosted newsletter tool. It's faster, simpler to deploy (single binary + Postgres), and more actively maintained.
Free vs Self-Hosted vs Paid
fully free### Free
Fully open source under GPLv3. No paid tier, no hosted version. Everything is included.
### Real Costs
- **Server:** $10-20/mo VPS (2GB RAM minimum) - **Email sending:** Amazon SES at $0.10 per 1,000 emails is the cheapest option. 50K emails/month = $5 - **Domain/DNS:** You need proper DKIM, SPF, and DMARC records or your emails land in spam
### The Math
For a 10K subscriber list sending weekly: ~$15/mo total (VPS + SES). Mailchimp would charge $100+/mo for the same list size. The savings are real, but so is the ops time. Budget 4-8 hours for initial setup and 1-2 hours/month for maintenance.
Free software, but budget $15-25/mo for infrastructure and real time for setup and maintenance.
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